Articles & Tips

How to Make a Great First Impression

By Nina Jamal and Judith Lindenberger

In the Concise Oxford Dictionary, image is described as “the character or reputation of a person or thing as generally perceived.” Within seconds of meeting you, based on a single observed physical trait or behavior, people will assume to know everything about you (Social Psychology by H. Andrew Michener, John D. Delamater and Daniel J. Myers). Furthermore, according to research by Dr. Albert Mehrabian of UCLA, appearance and body language accounts for fifty-five percent of an invaluable first impression.

The Relationship between Image and How You Are Perceived

Since light travels faster than sound, you are seen before you are heard. This is why, before uttering a word your visual image will say a multitude about you as an individual (your perceived level of intelligence, competence, affability, self-esteem, confidence, power, beliefs and success) and about the organization you represent (its philosophy, culture, and standard of service).

The National Research Council of Canada’s Caroline Dunn and Lucette Charette found that, “People are affected by your appearance, whether or not they realize it, and whether or not they think appearance is important.”

“I work in a field that is devoted to assessing people,” states Kathryn Ricker, 30, Statistician, Educational Testing Service, Princeton, New Jersey. “One of the concepts we talk about is known as the ‘halo effect.’ That means that if we know certain positive things about a person, we tend to have a generally positive impression of that person, sometimes even in spite of evidence to the contrary. What I'm realizing is that the halo effect also extends to a person’s appearance. I think that is why a positive first visual impression is so important. If someone is nicely dressed and looks well put-together, we have greater confidence in his or her abilities even before he or she has said a word.  If that is the case, why not always have your halo looking its shiniest?” 

The Relationship between Appearance and Interview Success

A recent study, conducted by an employment law firm, Peninsula, asked businesses in the United Kingdom what interview habit they found most annoying and found that over a quarter were upset by unsuitable clothing or appearance.

Pamela Monticelli, 50, Senior Recruiter for Sovereign Bank in Tom’s River, New Jersey, believes, “Especially in the financial industry, which tends to be a more conservative environment, a lot of young people don’t understand that we are looking for someone to represent the company. Your appearance is not just representative of you; you will also be representing the company the way we want it to be represented.” She adds, “I have raised four teenagers and every one of them has, at some point, gotten a piercing or tattoo and said, ‘If I am are going to work for XYZ Company they need to accept me for who I am.’ My children need to understand that at some point they might have to modify their appearance to fit into a professional environment.”

Adds Meghan Meyer, 31, Human Resources Manager for The Mercadien Group in Princeton, New Jersey, “A comprehensive and well designed resume will get you to the phone screening process. An articulate person, who speaks confidently about his or her skill sets, will land an interview. But it is how you are perceived during the interview that will leave the lasting impression.”

The Relationship between Clothing and How You Perceive Yourself

Clothing is an inner cue affecting your self-image. Feeling good about how you look can make you feel good about yourself, thus increasing your personal presence.

Karen Dixon, 42, Supervisor, The Mercadien Group, Princeton, New Jersey, indicates, “Dressing in a professional yet stylish manner can give you a tremendous feeling of confidence that is exhibited to others through your attitude and actions.”

The opposite is true when we just don’t feel right about how we’re dressed.

The Relationship between Clothing and Behavior

When you wear more powerful looking clothing (e.g. professional business attire, a suit, darker colors, etc.) and clothing that is appropriate for your profession, it changes your mind set – switching from “relaxed mode” to “professional mode.” This positive change in attitude is reflected in body language and behavior (e.g. better posture, firmer handshake, maintaining eye contact, sticking to business, etc.), giving you greater visual power.

The converse is true for more insignificant or inappropriate clothing choices, such as washed out colors or informal ensembles where more traditional clothing choices are the order of the day. Without you even knowing it, people will take the liberty of interpreting what you are saying via your body language and will judge and respond toward you accordingly.

\Jackson Lewis, a law firm that specializes in personnel issues, polled more than 1000 human resource executives who implemented a dress down policy.  They reported a thirty percent increase in flirtatious behavior, contributing to an increase in sexual harassment lawsuits. 

The Relationship between How You Dress and Your Professional Goals

An indifferent professional image can adversely affect your professional goals and your organization’s bottom line. However, a well-defined and consistent professional image can improve the perception of your professional abilities.

Emily Oswald, 22, Account Manager, TrailGraphix, Washington, D.C., in her first job out of college, states, “After three months with my company, I was promoted. Out of 300 people in my company, and 35 who hold the same job, I am the youngest. When I meet with clients, typically fifty-year-old attorneys, I dress professionally. There is nothing comfortable about wearing a suit and heels but it does affect how you carry yourself and how you are perceived. Dressing professionally has definitely helped me move up quickly in my company.  The first impression, and the second and the third, are important.”

The Relationship between Dress and Success for Working Women

While appearance for both men and women can be a key to success, a survey by Women Work! found that seventy-five percent of respondents believe that appearance affects how women are perceived at work more than their male counterparts. Nearly eighty percent of respondents said that clothes, hairstyle and makeup make a significant difference in one’s perception and confidence that a woman has the skills and knowledge to perform her job.

The Relationship between Local Corporate Culture and Global Corporate Culture

Markets differ from country to country, state to state and town to town. Where on paper the same dress code policy applies, employees often find that when they travel within their company, they face dress culture shock. This leads to confusion and awkwardness. However, global, cutting-edge organizations understand that employees are an extension of their corporate brand and that, irrespective of where they set up offices, it is vital that the corporate brand is expressed uniformly. 

10 Thing Employees Can Do

6 Things Employers Can Do

The work world demands making a great first impression and keeping it. To communicate more effectively, start by understanding appearance psychology. Doing so can lead to greater professional and personal success. If you don’t believe us, then perhaps you will believe Mark Twain, who said, “Clothes make the man. Naked people have little or no influence on society.”

Copyright © 2010 by The Lindenberger Group, LLC. All rights reserved.